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To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. The retailing success of ZARA can be partly attribute ted to its excellent supply chain management. To appear in Retail Supply Chain Management: Quantitative Models and Empirical Studies, 2nd Edition, Narendra Agrawal and Stephen A. Smith (Editors), Springer, New York, NY. Practical implications – This review is a useful resource for supply chain researchers interested in agile supply chain and retailers willing to learn the key aspects of Zara's success in agile supply chain. This Case Study has the objective of study Zara’s strategies, from their supply chain until their marketing and communication strategies, and the strategy in the physical stores versus at the online store. Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. Some companies have superb supply chains. R&D in Traceability. Zara’s single, centralized design and production center is attached to Inditex (Zara’s parent company). Knowing and identifying all the links in our supply chain is the basis for being able to control and improve it. Manufacturing is centered in northwestern Spain (Arteixo, Galicia, Spain) where company headquarters and “the Cube” are located. The case study analyses the strategic, operational and supply chain processes that have contributed to the success of Zara’s retail operation. Enter the email address you signed up with and we'll email you a reset link. Agile Supply Chain: Zara's case study analysis Galin Zhelyazkov Design, Manufacture & Engineering Management; Strathclyde University Glasgow email: galin.zhelyazkov@strath.ac.uk Abstract Purpose – The purpose of this paper is to assess and document the key aspects in Zara's success by identifing current gaps, and to provide direction for future research efforts. Zara designs and manufactures clothes for women, men, and children, and it has 500 retail outlets in big cities around the world. More information on pages 294 and 295 of this Annual Report. You can download the paper by clicking the button above. Start by doing whatever seems necessary to keep the supply chain running without stock-outs or over-stocks for 15 days. No other competitor can copy its business model until it first copies its supply chain. ZARA Supply Chain Management Mona Singh (14868329) MEPM 2015 2 1. Fashion Industry Supply Chain Issues: Zara (Azel France/BiH), Fashion Industry Supply Chain Issues: Zara (Azel France), FAST FASHION IN THE MOROCCAN APPAREL SUPPLY CHAIN: A CASE STUDY, International Journal of Managing Information Technology (IJMIT), Agility and Responsiveness Managing Fashion Supply Chain. Zara relies on its creative team of more than 200 professionals. Sorry, preview is currently unavailable. It has been in existence since 1975, and its supply chain has been among the key contributors to its success. Zara has achieved this despite proudly claiming that they have never spent a penny on advertising. Academia.edu no longer supports Internet Explorer. A supply chain stays tight only if every company in the chain has reasons to pull in the same direction. Load a copy of the Zara supply chain model from the online library into your account. Zara is ranked as one of the top 50 global brands in terms of brand value (Interbrand, 2009). Download full-text PDF ... the importance of Supply Chain (Management) has appeared. In this section we will be explaining about the techniques that zara uses for its supply chain management. Challenge 1 … The Key to ZARA's Success • Vertically integrated supply chain where design, production, distribution, and retailing were integrated. Then the study will focus on the consumer: their behavior according to the different generations and the brand perception according to them. Originality/value – This paper uses the findings of other researchers as a measure of the achievements of Zara against academic theory. To learn more, view our, The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case. SEJ posted record profits during the … (Please do not distribute without the authors’ permission) Fast fashion is a business model that ofiers (the perception of) fashionable clothes at afiordable prices. 15 Conclusion.. ZARA is an example of how a firm can design and manage its supply chain to gain competitive advantage. Zara gives high importance to the customer. Fashion retailer Zara is renowned for the speed and agility of its supply chain, for example.1 Apple, Procter & Gamble, Cisco Systems and Wal-Mart also rank among those regarded as leading examples.2 However, most pharma companies have supply chains that are neither flexible nor cost-effective. The case study revolves around Zara’s supply chain, which is a retailer based in Spain and deals with accessories and clothing. In recent years, the technology and systems developed at Inditex have grown exponentially in quantity and quality and we now have specific programmes for sustainably managing the supply chain. By using our site, you agree to our collection of information through the use of cookies. The case describes how Zara, operating out of the Galician port of La Coruna in north-west Spain has managed to become a benchmark for speed and flexibility in the garment industry. Instead, the value of Zara’s brand comes from its supply chain and its ability to add value to every stage of the supply chain (Porter, 1985). The key to Zara’s ability to establish an agile Supply Chain rests on the following unique approaches: Procurement Methodology: Zara’s Procurement team doesn’t work on the number of finished clothes but on the quantity of raw materials needed to manufacture the clothes. Reprint R0411F; OnPoint 8363 Rapid-Fire Fulfillment by Kasra Ferdows, Michael A. Lewis, and Jose A.D. Machuca November 2004 Spanish clothier Zara turns the rules of supply chain management on their head. They have changed the supply chain and gone through a series of problems that takes the company years back. Both Uniqlo and Zara took ideas new to the fashion supply chain from the automotive supply chain and therefore innovated, challenging old paradigms in there sector. Zara is able to react to trend changes and to When you run the first simulation you will see a problem occurs on day 5. Zara plays an amazing speed for their entire supply chain. industry and the high cost of mistakes, Zara’s supply chain approach enables it to make its design and production decisions within a fashion season instead of well in advance of a season, resulting in better response to demand. 4.0 Value Chain Map for Zara. Most of competitors such as H&M and Gap, most of production processes of these firms are outsourcing in some low labor cost countries. Perhaps the greatest complement being paid to Uniqlo and Zara is that some of their rivals are starting to follow their example. other supply chain activities can be harmful to the environment •Supply chains can work harder to reduce environmental degradation •A large majority (75%) of U.S. consumers are influenced by a firm’s environmental friendliness reputation •Recycling and conservation are a growing alternative in Academia.edu no longer supports Internet Explorer. The result? The company practices a co-opetition strategy of enhancing efficient collaboration with suppliers. Rethinking their supply chain strategy, Zara will face three challenges Challenge 1 Understand Zara’s current supply chain strategy Challenge 3 Craft a future‐ready supplychain strategy for Zara Challenge 2 Anticipate Zara’s future supply chain needs How can we understand Zara’s current SCS? R&D INDICATORS - INTEGRATED SUPPLY CHAIN MANAGEMENT The scale and heterogeneity of Inditex's supply chain requires being able to operate with analytical capabilities to handle massive volumes of data. This post looks at Zara's supply chain success, how they implement an omni-channel experience, and their vertically integrated strategy that allows them to quickly innovate and alter products. The secret is it is supply chain management. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. Zara produces around 450 million items a year. Thirdly, though Zara’s supply chain has higher cost but it allows the advantage of low inventory and higher profit margins. The brand is present in 77 countries and has a network of 1, 608 shops (in 2009). The best feature of ZARA supply chain management is that it takes maximum five to six weeks to deliver the product to the customers as compare to its competitors which deliver the final product in five to six months (Garcia).The total brand value of ZARA is $9.4 billion as of May 2015 and the revenue generated is around $14.8 billion. Zara is a major division of the Spanish retailer Inditex, the world’s largest apparel retailer. Sorry, preview is currently unavailable. 14 15. The case offers an illustration of a fast-response global supply, production and retail network. Zara Supply Chain Management Case Solution,Zara Supply Chain Management Case Analysis, Zara Supply Chain Management Case Study Solution, WHAT ARE THE ROLES THAT OUTSOURCING AND PROCUREMENT PLAY IN THE SUPPLY CHAIN? The secret to Zara’s competitive advantage is its SUPPLY CHAIN. Zara’s Supply Chain Approach. Download full-text PDF Read full-text. While the clothing giant’s success can be accredited to various factors — from its keen eye for emerging trends to its laser-sharp focus on customer experience — its highly responsive supply chain is what truly gives Zara its competitive edge. ZARA is the largest clothes company in Spain, founded in 1975. Operating more than 2,200 stores across 96 countries, Zara is one of the world’s leading fashion retailers. The value chain map for the Zara company can be designed with the help of SOCR racetrack. ZARA: Vertically Integrated Supply Chain • 10. History of Zara’s economic growth. specialty apparel chain, Zara, as an example of excellence in supply chain practices. Enter the email address you signed up with and we'll email you a reset link. Originality/value – This paper uses the findings of other researchers as a measure of the achievements of Zara against academic theory. other retailers, Zara's machinery can react to the report immediately and produce a response in terms of a new style or a modification within 2-4 weeks. You can download the paper by clicking the button above. 13 Value Chain of ZARA.. 14. successful in integrating the use of demand data into operations across echelons of its supply chain. Case 10 Zara Global Supply Chain Keeping Ahead of Competition Zara is a clothing brand of garments for men, women and children. WHAT IS THE RISK AND BENEFITS ASSOCIATED WITH OUTSOURCING MANY OF FIRM’S Then start running simulations to see how the supply chain works. Zara’s Supply Chain. Inditex Chief Executive Jose Maria Castellano says, “This business is all about reducing response time. our whole supply chain, which in 2018 comprised 1,866 suppliers and 7,235 factories. “The vertical integration of our production system allows us to place a garment in any store around the world in a period between two to three weeks.” 9. Many other retailers have such long supply chain lead times that for them it would seem a lost cause for them to even try and respond to a sales report. Practical implications – This review is a useful resource for supply chain researchers interested in agile supply chain and retailers willing to learn the key aspects of Zara's success in agile supply chain. Introduction Supply chain is defined as the global network used to deliver products and services from raw materials to end customers through an engineered flow of information, physical distribution and cash. This research on the European apparel industry emphasizes the economic and supply chain aspects of Zara’s operation.

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